It’s extremely valuable, hard to give, will take years to build, and can be lost within seconds but is the building block of all relationships- Trust. It is the foundation of all relationships including all commercial transactions that millions of people…
Why Brand Strategy is important for a curated Brand Culture
The brand culture has gradually evolved over the years, with a drastic transformation in the approach towards brand development. It has over time shifted from typography, colours, logos and websites and has evolved to an extent that they are not only…