It’s extremely valuable, hard to give, will take years to build, and can be lost within seconds but is the building block of all relationships- Trust. It is the foundation of all relationships including all commercial transactions that millions of people…
Why Brand Strategy is important for a curated Brand Culture
The brand culture has gradually evolved over the years, with a drastic transformation in the approach towards brand development. It has over time shifted from typography, colours, logos and websites and has evolved to an extent that they are not only…
Does your brand stand out? How you can do so?
How many times have you wondered what next, after you have launched a brand? The answer is almost every day because launching a brand is not enough to have a foundation for a strong brand identity. Defining brand purpose and differentiation…